When I was young, the film at the cinema was usually preceded by a ‘short’ – this was either a newscast, a brief documentary (“Today we take a look at the manufacture of glass...”) or occasionally a second, short, film.
Sometimes the cinemas had programmes, something which was apparently far more common before the War.
And, of course, the ice cream girls appeared at the bottom of the aisles at the half-time break. Apparently in some cinemas in the 1930s ice creams were only supplied during children’s matinee films. Evening performances (which at 9d were more expensive) included a tray of tea and fancy biscuits.
The above photo of the Abbey Cinema in Wavertree was taken when I was in my teens and Cinerama had just recently been introduced.
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